At Cohen Handler I established the marketing function and grew the business from $3M to $12M in 3 years. The above-the-line television campaign we ran during that period created the buyer's agent category in the Australian market and turned Cohen Handler into a household name, and I built the marketing P&L from $340k to $2.4M a year while keeping the department a profit centre rather than a cost line. I also built two ventures inside the business, the first being AuctionWiz, a marketplace for buyer's agents that broke even in 14 weeks, and the second being the Buyer's Agent Institute, an education technology platform that still runs today as an independent business under its own management.

Autogenie was SmartGroup's intrapreneurial bet on a better way to buy a new car, and I owned the profit and loss, the product, the marketing, the sales team and the customer experience. We sold cars online through a dealer network with no haggling and no pressure, and the work covered every lever from cross-sell finance products through to long-tail Adwords coverage and a television and public relations campaign that landed coverage on Channel 7 and Today Tonight.

I managed a $50M B2B and affiliate portfolio across Australia, New Zealand and South Asia, with the book including Jetstar, Scoot, Webjet, Lonely Planet, Yatra, ClearTrip, Flight Centre and TBO. The signature win across the run was converting Flight Centre into a global strategic partner, and the deal was significant enough to be referenced on Expedia's earnings call that quarter.

Cogent was an email marketing agency running acquisition and lead generation campaigns for clients including Travelzoo, Scoopon and DealsDirect, and I came in to fix a loss-making profit and loss. I cut costs, lifted partner margins, and rebuilt the advertising operations function from the inside, and within 6 months the business was trading profitably.

I owned the product, marketing and ad sales roadmaps for three BigPond verticals, and the standout was BigPond Travel, which I relaunched in partnership with Expedia and grew from $20k in gross bookings to $2.5M in the first 6 months, while BigPond Health went on to take market leadership in Australia.

I led the move from print to digital subscription at The Intelligent Investor during the global financial crisis, when discretionary spending was the first line households cut, and a direct marketing retention campaign I ran during that stretch brought in $1.3M in sales, 30% above target, in the worst market the business had ever traded into.

At eBay India I built a conversion elasticity pricing model for listing features, which was a global first inside the company, and the model went on to inform a listing fee structure that lifted site conversion 5x and hit 104% of revenue targets across 4 consecutive quarters. I also ran the cross-border trade category, acquiring sellers in Pakistan, Bangladesh, Nepal and Sri Lanka, and won the Case Study Competition at eBay Global Marketing College in San Francisco that year.

I joined Nielsen BASES as the first local analyst hire for the India operation, supporting the expat business head in setting up the local practice from scratch. The work was predictive modelling for new product launches at Unilever Foods, Colgate and others, and I built a rural marketing mix model for Unilever that validated to 90% accuracy in market and went on to inform the BASES forecasting methodology for rural India launches.

This was my first role out of the Indian Institute of Management in Bangalore, and I managed the $155M Onida television portfolio, which carried 75% of the company's marketing contribution. I developed and launched the Oxygen brand of televisions along with iControl, India's first liquid crystal display remote control for televisions, shipping 17 products from concept to market across the 2 years I was in the role.